Laura Ashley Wallpaper

Laura Ashley Wallpaper

Timeless British Elegance

Laura Ashley wallpapers are known for their romantic florals, heritage damasks, and iconic prints. From chinoiserie birds and painterly botanicals to elegant stripes and geometrics, Laura Ashley designs bring classic British style to modern homes.

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Good to know

How many rolls do I need?

Use the wallpaper calculator, or "How many rolls do I need?" on any product page, which allows for the pattern repeat. Order all your rolls together so they come from the same batch.

Can I order a sample?

Yes. Most papers have a sample, usually A4, and up to 6 samples are delivered free. A sample is the best way to check colour and texture in your own room.

Why does the batch number matter?

Rolls from different production batches can vary slightly in shade. Rolls ordered together always come from one batch; if you're topping up an earlier order, add its batch number on the product page and we'll match it.

Can I return wallpaper?

Most unused rolls can be returned: tell us within 14 days of delivery and send them back within 30. Some brands charge a 25% restocking fee on returns made after 14 days. Papers that are printed or made to order, and murals, can't be returned. Each product page tells you which applies.

How long will delivery take?

Every product page shows its own delivery time and an estimated arrival date. Delivery is free on UK mainland orders over £100; Northern Ireland, the Highlands and islands are charged at checkout.

Do you offer trade accounts?

Yes, for interior designers, decorators and commercial projects. Find out about trade accounts.

Anything else? Read our FAQs or get in touch.

Laura Ashley Wallpaper

Laura Ashley began in 1953 on a kitchen table in a rented London flat, where a young mother spent ten pounds on wood, fabric and dye to build a printing screen. Her husband Bernard built the printing equipment while she designed the prints, and by 1961 the business had moved to Wales. Today it remains one of the most recognisable names in British interiors, loved for romantic florals, toiles, damasks and stripes in a soft, quintessentially English palette.

The brand's archive is still doing much of the talking. Our bestselling collection, Volume One, is a refreshing mix of new and much-loved archive designs, from damasks and florals to toile prints, stripes and Art Deco patterns, all in the pastel tones Laura Ashley is known for. Volume Two continues the archive with florals and bird prints alongside wood panels and industrial textures, while Volume Three is a charming gathering of delicate florals with coordinating plain wallpapers and checks.

The seasonal collections keep the look current. Laura Ashley AW25 and Laura Ashley SS25 bring botanicals, murals, florals, toiles and scenes of nature, and Laura Ashley SS24 adds wood panels and stripes to the classic motifs. The newest, Laura Ashley AW26, pairs heritage florals with quiet, earthen tones, giving pattern and texture room to breathe through the darker months.

Look out for designs such as Pussy Willow, a classic floral reworked in a cooler palette, Harthill Daisy, a small and delicate motif that lets colour lead, and Ashstead Damask, inspired by traditional block printing. From the archive, Giselle is a stylised floral of green allium flowers on curving stems, and Uffington Roses began life as a fabric print of roses, peonies and foliage before being reworked for the wall.

Laura Ashley papers are at their best in bedrooms and living rooms with a gentle, pretty feel, and sit beautifully with other floral wallpaper and toile wallpaper. To read more, see Laura Ashley Wallpaper: The Prints That Defined a Generation and The Romance Returns: Laura Ashley and the Comeback of the Pretty Home.

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The Journal: Decorating Notes